Why Packaging Matters

With Ivan Bell, Group Managing Director, Stranger & Stranger and Greg Dillon, spirits industry brand strategy consultant & writer, GreatDrams Consulting. Why and how to achieve great shelf standout from the start – thoughts on making your super exciting new brand’s packaging work hard for you so you can focus Read more…

Rum Nosing with Peter Holland

Peter Holland, rum expert and educator from theFloatingRumShack.com, guides an audience through the olfactory analysis of rum. Utilising the new Aroma Academy Rum Nosing Kit, which Peter helped to develop, attendees will be introduced to the skills need to identify various characters and traits in the spirit.