Spirits Competitions: Who, What, Why, Where And How?

Spirits competitions can have a major impact on a distillery or brand’s public awareness, but what should you, as a distiller, expect from a competition? How can they help you? What are judges looking for in a spirit and why do certain spirits consistently do well? How does judging typically work? Who are the judges?

Our panel of seasoned judging professionals were on hand to answer questions.

Jon Hillgren – Hernö Gin, a multi-award winning gin
Veronika Karlova – International Spirits Judge
Tobias Gorn – International Spirits Judge
Bernadette Pamplin – International Spirits Judge
Eric Zandona – Director of Judging at the American Distilling Institute
David T Smith – International Spirits Judge