It’s a Rich Man’s World: What Funders Really Want

When friends, family, and crowdfunding are exhausted, you’ll need some serious cash. Proper funding may just make the difference between success and failure. Assuming you don’t want to remain a croft distiller (that’s a craft distiller with a lifestyle business) for ever more, Ian Buxton discusses the price of serious money and investigates what funders really want – and are looking for.

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